Professionals in all kinds of fields work on new ways of marketing their services every day. Nowadays, attorneys are also aware of the importance of establishing their presence online and work on attracting clients just as every other professional. Attorney internet marketing is becoming a huge industry because lawyers have a lot of competition and know that their image and brand are important factors that will increase their popularity and solidify their online presence and credibility of the law firm. A lawyer marketing plan doesn’t have to be expensive or complicated. Here are some essential tips you should follow to build up the popularity of your firm and increase clientele.
Create a website
This is a pretty obvious tip, but I still have to mention it because there are some lawyers out there who yet don’t have a proper internet site. In the era of the web, you must have your website if you want to reach your clients. Having a website is not complicated, nor expensive, so there is absolutely no reason for not having one. If you don’t want to manage the site on your own, you hire a SEO agency to handle it for you. Look for someone who is specialized online marketing for lawyers and someone who will make your site user and search engine friendly. Remember, if your website is not search engine friendly, it won’t appear on Google, and your potential clients won’t be able to find you.
When you are creating a website, you must secure an exact keyword domain name. This is crucial because it will help your law firm to rank under the keyword phrase that’s within the domain. So, for example, if you are personal injury lawyer in Philadelphia, you should get a domain name such as personalinjurylawyerphiladelphia.com. Also, don’t be misguided and think Google gives more credits to particular domain extension such as .com, .net, .org, etc.
The website must have excellent and fresh content
If you want to rank under a particular keyword phrase, your site must have unique content related to the topic. For example, if you want to rank under the words Philadelphia DUI accident attorney, you should have a page on your website dedicated to DUI accidents. Dedicate a page to each area you practice in. Give your visitors extensive legal information and helpful guidelines and resources. To get those SEO rankings, you should write press releases and send them across the internet. With each press release, you should include a back link to your law firm website. Let everybody know about your recent settlements and other exciting, newsworthy events.
Every day, write articles that show off your firm’s expertise. Don’t write articles where you only want to lead people to visit your site, give your potential clients quality and unique information that will make them ask for more. It’s nice even to have your personal, professional blog. Post news about legal topics, share your experiences and interesting stories with others and try to get your audience interested in the cases you’re working on.
You must have a local map listing
Claim your listing or create it if you don’t have it. If you have multiple offices, make a listing for each one. Allow your satisfied customers to leave business reviews directly within Google maps or in some other review site. Google draws information from these sites, and you’ll rank higher if you have good reviews.