Does your business serve multiple international geographic markets? Or are you hoping to reach a global audience with your marketing efforts?
The internet is a global, multilingual community. And if your intended reach is beyond primary English speaking markets it’s important that you make it easy for non-English speaking people to connect with your message and reach out to you.
English is in fact only the third most commonly spoken language in the world, behind Spanish and Chinese. So it’s time to adapt your online presence to reflect this. Click here for more information.
Indeed, the growth of the internet and opening up of global marketplaces has created an increased demand for trustworthy and professional translations solutions, both online and offline. If you are not translating your marketing message for the benefit of a multilingual target market then you are wasting a huge opportunity opportunity.
Imagine all that effort that you have put into your social media marketing in the past. How many status updates have you created in the past 12 months, hoping to continue to connect with your audience and reach new followers? Think about all the missed opportunity to connect with potential new clients and customers in South America, Africa, Asia and Europe – just because they couldn’t understand your message.
If people in these locations form part of your target market or could potentially be interested in your products or services, then it is time to consider how you can include them in your future marketing efforts.
And as you know, we are all about simplifying your social media presence.If your company uses Facebook a lot, you may not be aware that you can very easily set your post to publish in multiple different languages. And it works very well.
So how does it work?
- Go to your pages settings and click on the ‘General’ tab.
- When you scroll down here, you will be able to see ‘post in multiple languages.’
- Click edit to view your options, and check the box.
- Save your changes.
When you’re submitting a post on Facebook an option will appear to ‘write a post in another language’ and a second message box will appear below the status box you are typing in. Here you can select the second language you would like your post to appear in.
And you can select a third, fourth and fifth language if you wish. So now when a user and sees your post they will be able to select their preferred language. In a few simple steps, you’ve instantly increased the reach and effectiveness of your social media marketing and possibly your return on time and money invested.
To find out more you can view this advice from Facebook.